Brand strategist and visual storyteller.

I help organisations translate complex strategy, structure, and ideas into clear, human-centred narratives. My work sits at the intersection of brand strategy, visual thinking, and storytelling — using narrative and behavioural insight to bring clarity, alignment, and coherence to how organisations communicate and make decisions.

I work visually and conceptually, helping teams make sense of complexity, shape strong brand narratives, and communicate with confidence across business, finance, culture, and creative industries.

Work

Universal Television

Universal Television / Visual Storytelling/ Story driven visuals

Seb’s Deli — Brand Identity & Packaging

Brand illustrations

New York Buildings/Place Identity Study — New York Architectural Series

Breather Inc- Environmental Storytelling/ Brand Storytelling

David Lowrie Fishmongers/ Brand Strategy and Narrative Development

Immersive Brand Experiences/ Brand Storytelling

Creative Collaborators

Testimonials

  • Sally was great to work with! Good communication, reliable and timely with proofs, and nailed the brief!

    Jennifer Hood- Design Lead Hoodzpah Design Studio

  • As a small business owner who likes to work collaboratively, Sally was extremely fun and easy to work with. She was organised, creative and always came to the table with great work. On top of that, we pivoted the project a lot and Sally was honest and flexible throughout the process. I was super happy with the work that was created and glad we have stayed connected

    Miles Lapeyre- Boil Boss

  • When we came to Sally for some new branding, she took on the project with great attitude and professionalism. Her work was fantastic and the one off designs she created were exactly what we were looking for. We wouldn’t hesitate to recommend her skills to other customers and we look forward to working with Sally again in the future

    Lewis Lowrie- David Lowrie Fish Shop

Capabilities

  • Clarifying brand strategy, narrative and positioning for complex organisations

  • Translating ideas, strategy, and research into clear, human-centred frameworks

  • Aligning leadership and teams around brand, behaviour, and long-term vision

  • Applying visual thinking and narrative tools to make complexity understandable

  • Facilitating advisory conversations and workshops to surface insights and guide decision-making

Creative Consultancy

We help ambitious brands unlock fresh creative strategies—whether it’s brand evolution, campaign ideation, or the big-picture thinking your in-house team craves. Let’s talk.

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